(And why 3-column designs are all the rage.) Studies have also shown that our standard for “beauty” in faces depends largely on symmetry. That’s probably why symmetry proves so popular in governmental buildings throughout the world. That’s why symmetry is so satisfying to us: it’s a simple, harmonious rule that conveys a sense of order and rightness in things. It should come as no surprise that people tend to look for order in objects, and symmetry is one means of doing that. The Gestalt principle of symmetry is when people perceive symmetrical elements as part of a unified group. Dramatic whitespace, like when you place a focal point in total isolation from other elementsĪnd so much more.Typographic emphasis, like bolding, italics, all caps, etc.Dramatic size changes, such as a hero headline set at 72pt.Dramatic color changes, such as when a CTA button or other link is given a highly contrasting color.Of course, there are all kinds of ways to create emphasis in a design, including: But that centrality makes it all the more important to intelligently and purposefully apply emphasis and difference - after all, as the saying goes, “if everything’s emphasized, nothing is.” Focal pointsįocal points are points of interest, emphasis, or difference capture and hold our attention.įocal points serve as the key to so many elements of web design that it almost feels odd to point it out. These parallel lines create tension with the otherwise scattered text, but also create relief by momentarily restoring a normal reading experience to the dynamic composition. Lines of parallel text help us make sense of this complex tangle of letters.Īmidst this chaotic jumble of text, Marinetti offers occasional breathers of (relative) clarity and relatedness by setting a few lines of type parallel to each other. The text “Headlines” is clearly related to all the content in the card below - even though it’s not enclosed within the card. Objects that are close together are seen as related, while objects that are far apart … aren’t.įor example, check out Google’s News site, below. The Gestalt principle of proximity is when we see objects that are close to each other as more related than objects that are far apart. Gestalt psychology, gestaltism, or configurationism is a school of psychology and a theory of perception that emphasises the processing of entire patterns and configurations, and not merely individual components. Now that you have a general idea of the seven Gestalt principles of design, let’s take a deeper dive into each one. The principles of perceptual organization defined by Gestalt Psychology provide us with valuable knowledge so we can design effective, efficient, and visually pleasing displays. There are seven Gestalt web design principles: You can try to see the more complex arrangement, but it takes more effort - your eyes just want to return to the simpler pattern. As per the Law of Prägnanz, we see the Olympic logo as interlocking rings, instead of a bunch of meaningless, complex shapes.
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